Echoes of
Equilibrium
Proportion as
a Structural System
This study examines proportion as a way of structuring attention through relationships between dimensions, surfaces, intervals and spatial distribution. Its role becomes especially clear when other variables are reduced. Colour, texture, materiality and narrative can all carry strong informational weight. When these layers are restrained, the relationships between forms become easier to isolate and assess. A shift in scale can alter hierarchy immediately. A minor change in spacing can affect whether two elements are experienced as connected, separated or held in tension. The position of a
form within a larger field can influence stability, direction and visual weight. These effects often occur before symbolic or narrative interpretation takes place. This makes proportion useful as an analytical variable. The work therefore focuses on how relatively simple geometric relationships can produce complex visual consequences. Large and small, dense and sparse, central and peripheral, repeated and isolated forms create different patterns of attention. These relationships can stabilise a composition, introduce friction or redirect the reading of the whole.
Balance within this context is not dependent on symmetry. Asymmetrical structures can remain highly coherent, while symmetrical structures may appear static, unstable or unresolved. Balance emerges through the interaction of several conditions rather than through a single formal rule. This shifts proportion away from the idea of an ideal configuration and towards a field of adjustable relationships. A composition can be approached as a system. Individual elements carry local properties, while their scale, spacing and position determine how they operate collectively.
Constructing the Insubstantial
Stockholm, Mars 2025
In contemporary artistic practice, particularly in fields that blur the lines between form and reception, such as ambient music, typographic design, sculpture, and ceramics, creation often begins with a felt sense of internal order. What makes a work coherent before it is legible? What gives a structure emotional presence before it is recognized as resolved? These questions persist throughout media, and in a multidisciplinary practice, they become even more urgent. Whether shaping sound, letterforms, or material objects, the artist constantly negotiates between the abstract and the tangible, between sensation and construction.
Framed by Vitruvius’ Triad
Writing in the first century BCE, Vitruvius articulated in De Architectura a triadic model for understanding the built environment: firmitas (strength), utilitas (function), and venustas (beauty). Though formulated in the context of Roman architecture, these principles offer a surprisingly resonant lens through which to consider contemporary artistic processes across disciplines.
Firmitas, in this expanded view, encompasses both physical stability and internal consistency - structural logic within a system, whether audible, visual, or material. In music, it may lie in harmonic grounding or temporal coherence. In typography, it is the integrity of a type system, the rhythm and proportion between forms. In ceramics or sculpture, it involves technical solidity alongside a clarity of construction that allows an object to assert its own
1internal law. Without firmitas, a work dissolves into fragility - either physically or conceptually.
Utilitas, while traditionally associated with practical function, gains new dimensions in an artistic context. Here, it refers to relational clarity. A musical piece may function as atmosphere, meditation, or rupture; a typographic form may enable reading or invite slowness and contemplation. Utilitas measures
how a work positions itself within a field of use or perception - how it orients the listener, reader, or viewer toward a particular mode of engagement.
Venustas, perhaps the most elusive of the three, pertains to aesthetic presence - what Walter Pater might have called the “impression” left by form. This may arise through harmony or dissonance, precision or rawness. It is the aspect of the work that resists paraphrase: the curve of a letter that feels inevitable, the decay of a note that opens time, the silent poise of a ceramic object on a shelf. Venustas draws us in and keeps us there. It charges the work with sensuous gravity.
Vitruvius’ triad names a fundamental tension inherent in all acts of construction: the negotiation between stability, function, and felt presence. In
complex, hybrid practices - where intuition and material process often guide the work - these concepts act as coordinates to navigate. They help articulate why certain works endure, why they speak across time and media, and why others, despite surface elegance, collapse under the weight of their own incoherence.
To invoke Vitruvius today is to acknowledge that even the most ephemeral or conceptual practices are, at their core, concerned with building. To construct something - whether with sound, form, or meaning always engages the questions of how it stands, how it works, and why it matters.
Negotiating the Reciprocity Between Intuition and Geometry in Artistic Yield
disciplines of abstract,
Stockholm, June 2024
An eloquent resolution to this rigidity, as demonstrated in the works and theories of luminaries like Brockmann and Elam, lies in the adept use of the grid. These frameworks offer a skeletal structure that harmonizes intuitive artistic impulses with the demanding precision of geometric composition. Through the artful projection, alignment, and placement of elements within a predefined grid, the artist may find a canvas where experimentation and meticulous assembly coexist harmoniously.
This approach gives rise to artworks in which each micro component, whether a line, shape, or form - contributes to a cohesive macro vision. The grid, though silent and unseen, acts as a guiding force, ensuring that each element not only maintains its individual integrity but also resonates within the collective harmony of the series. It provides a framework within which artists navigate freely, their spontaneous decisions securely anchored by the grid’s systematic embrace.
Endowed by this procedure, artists may blend the intuitive with the mathematical, maintaining the essence of creative spontaneity. The grid thus becomes more than a tool for imposing order; it evolves into a conduit for bridging the cerebral and the visceral. This environment fosters a space where experimentation and precision merge, enabling artists to explore complex mathematical relationships within their work without being overwhelmed by them.
Ultimately, the reciprocity between form and proportion, guided by both intuitive insight and geometric rigor, cultivates a dynamic dialogue between order and creativity. This dialogue may be important in a production of artworks, that are both visually compelling and intellectually resonant, reflecting an aura of the visible and underlying structures that defines the creators artistic narrative.
Perceptual Harmony Across Sensory Domains
Stockholm, June 2026
A single tone may be understood as an identifiable auditory event. It possesses measurable characteristics, including frequency, duration, amplitude, and timbre. Likewise, a single color possesses measurable properties relating to wavelength, brightness, and saturation. In both cases, the individual element can be described with considerable precision.
Yet the phenomenon of harmony remains largely absent. The introduction of a second element changes the situation considerably.
Within music, a second tone establishes an interval. Relationships of distance, proportion, tension, resonance, and stability become apparent. The investigations commonly associated with Pythagorean thought demonstrated that particular proportional relationships between frequencies correspond to distinctive auditory experiences. The octave, the fifth, and the fourth provide familiar examples. Their significance derives not only from the tones themselves, but from the relationships established between them.
In both cases, the introduction of a second element produces qualities that cannot be located within either element independently. The relationship itself becomes active within experience. This parallel becomes increasingly apparent as additional elements are introduced.
Within music, intervals combine into chords. Chords combine into harmonic progressions. Progressions contribute to larger formal structures. Each stage introduces new relationships that influence the perception of the whole.
Within visual composition, individual colors combine into palettes. Palettes generate systems of contrast, balance, dominance, and transition. As the number of interacting colors increases, the complexity of the composition expands accordingly.
An important characteristic of both systems is their sensitivity to
A single note introduced into a harmonic structure may alter the perceived function of surrounding notes.
A single color introduced into a palette may alter the appearance of surrounding colors.
Such observations suggest that harmony cannot be adequately understood through the examination of isolated elements alone. Rather, harmonic phenomena appear to emerge through patterns of interaction occurring between elements.
This observation does not diminish the importance of individual tones or colors. On the contrary, harmony depends entirely upon their presence.
Yet the qualities associated with harmony seem to arise at a different level of organization. They emerge through relationships, proportions, and interactions that extend beyond any individual component.
The historical distance separating Pythagorean investigations of sound from Itten’s studies of color spans more than two millennia. Nevertheless, both bodies of work direct attention toward a similar condition. Whether operating within the auditory or visual domain, harmony appears closely connected to
From this perspective, harmony may be understood as an emergent property of relational systems. The phenomenon becomes observable whenever multiple elements interact in ways that generate coherent structures. Whether encountered as tones within a musical composition or colors within a visual composition, harmony appears to arise through the organization of relationships rather than through the properties of individual elements considered in isolation.
The comparison between sound and color therefore offers more than a historical parallel between music theory and color theory. It provides an opportunity to observe how sensory systems organize complexity through interaction. In both domains, harmony emerges gradually as relationships accumulate, forming structures whose qualities exceed those of the individual elements from which they are composed.
Based at Rumtiden Idélab, Stockholm, my interdisciplinary practice focuses on artistic research into auditory systems, perception, materiality and computation. Working across sound, visual art and ceramics, I investigate multisensory communication and human interaction with technology through experimental media, functional objects and visual studies. Current areas of investigation include auditory interfaces, computational aesthetics, digital culture and tactile disciplines.
Rumtiden.com
Material as Syntax
Studio production with artist Anna Lindell, Rosendals Krukmakeri
Multisensory Branding: Designing Through Perception
Stockholm, July 2026
An investigation into multisensory communication, auditory perception and contemporary branding.
Abstract
For more than a century, branding has been shaped primarily through visual communication. Logos, typography, colour systems and imagery have evolved into highly refined methods for establishing identity, while the remaining sensory modalities have received comparatively limited attention. This essay examines branding from a sensory perspective, exploring how auditory, tactile, olfactory and gustatory experiences contribute distinct forms of communication. Particular attention is given to hearing, whose unique characteristics suggest an expanded role within future brand systems.
Human Perception
Human perception is distributed across multiple sensory systems, all contributing different forms of information about the surrounding environment.
Sight enables detailed spatial recognition, symbolic interpretation and rapid visual comparison. Hearing continuously monitors the surrounding environment regardless of visual orientation. Touch communicates material qualities through direct physical interaction. Smell detects chemical information over distance and frequently establishes strong emotional associations. Taste evaluates substances through direct contact
and ultimately confirms expectation within food and beverage experiences. These systems rarely operate independently. Everyday perception emerges through their continuous interaction.
Contemporary branding, however, remains predominantly visual. Corporate identity programmes commonly define typography, colour palettes, photography, layout systems and iconography, while comparatively few organisations specify how their identity behaves acoustically, tactually or olfactorily. This observation reflects historical development more than perceptual capability.
Characteristics
All sensory modalities possesses distinct strengths and limitations. Vision offers exceptional resolution and symbolic precision. Its effectiveness depends upon direction and attention; visual information remains unavailable until it enters the observer’s field of view. Auditory perception operates continuously. Hearing remains active during movement, outside the direction of gaze and throughout activities requiring visual concentration. Environmental awareness
therefore extends beyond what can be seen at any given moment. Touch provides information unavailable to either sight or hearing. Surface texture, temperature, weight, resistance and mechanical feedback collectively influence perceived quality. Within product design, these characteristics frequently distinguish craftsmanship from mass production before conscious evaluation has begun. Olfactory perception demonstrates another communicative
quality. Bakeries releasing the aroma of freshly baked bread, coffee roasteries ventilating toward the street, or hotels employing carefully developed signature scents all illustrate how smell shapes expectation before visual inspection or verbal interaction occurs. Every sensory modality therefore contributes information unavailable to the others. Together they construct a considerably richer perception than vision alone.
Perception
Among these sensory systems, hearing presents several characteristics that remain comparatively underexplored within contemporary branding.
Unlike vision, auditory perception functions without requiring direct orientation. Acoustic information occupies peripheral awareness,
accompanies movement and frequently reaches the listener without interrupting ongoing visual activity. This distinction becomes evident in everyday behaviour. Reading demands visual attention. Watching requires orientation. Listening frequently coexists with
unrelated activities, allowing.
For communication, these characteristics suggest a complementary relationship between visual and auditory media. Each performs different perceptual functions under different conditions.
Sonic Logos
Auditory branding is commonly associated with mnemonic signatures or short sonic logos. These identifiable elements play an important role within brand recognition, yet they represent only one component of a broader auditory identity. Retail environments, hospitality spaces, transportation systems, digital interfaces, product
interactions and curated playlists collectively establish acoustic environments that influence perception over extended periods of time.
Luxury hotels provide a particularly informative example. Carefully curated music, controlled ambient sound and
subtle acoustic environments contribute to perceived comfort, exclusivity and atmosphere long before guests consciously evaluate architecture, lighting or interior design. Sound functions as one element within a larger environmental identity, operating alongside materials, spatial composition and service.
Communication
Auditory perception maintains a distinctive relationship with emotion.
Tempo, rhythm, harmony, dynamics and timbre influence expectation, tension, familiarity and relaxation with remarkable immediacy. These responses often emerge before conscious interpretation has taken place, contributing to the emotional character of an experience as it unfolds.
Within branding, this suggests that sound may communicate qualities extending beyond recognition alone. Atmosphere, trust, calmness, energy and familiarity can all be shaped through carefully considered auditory environments that remain consistent with a broader brand identity.
Brand Systems
As branding continues to evolve, communication increasingly extends beyond visual identity alone.
Future identity systems may define typography, colour, imagery, layout, auditory environments, material interaction, spatial acoustics, tactile characteristics and, where appropriate, olfactory experiences. Together, these components establish coherent perceptual environments experienced
through multiple sensory modalities. Identity emerges through the continuous interaction of sensory systems. Visual, auditory, tactile, olfactory and gustatory modalities every contribute distinct forms of information, collectively shaping perception, memory and association over time.
Stockholm, April 2025
The 369 Consilience:
Bridging Mathematic
Idealism and Design
Pragmatism
Abstract
While the golden ratio (≈1.618) has long been revered as the pinnacle of aesthetic harmony, its practical application in design is often fraught with rigidity. This essay proposes an alternative: the 369 proportional system (≈0.66), a modular, integer based framework that balances mathematical grace with real world usability. Through case studies in typography and ceramics, i argue that 369 offers a more adaptable, human centric approach to grace, one that embraces imperfection without sacrificing coherence.
The golden ratio (φ ≈ 1.618) is celebrated for its recurrence in nature and classical art. Yet, its allure obscures a critical flaw: it demands irrational precision. In practice, φ requires: Infinite decimal accuracy (e.g., 61.8% divisions), unattainable in physical materials like clay or digital pixels.
Strict adherence to avoid dissonance - A single deviation collapses its harmony. This makes φ ill suited for modular design, where reproducibility and tolerance for error are paramount.
At the heart of the 369 system lies a profound mathematical truth about the number nine. When any number is multiplied by nine, its digits ultimately sum to nine (9 × 4 = 36 → 3+6=9). This digital root invariance gives nine unique stabilizing properties in proportional systems. Just as nine serves as a mathematical attractor, the 369 framework provides a similar gravitational pull toward visual harmony in design, or through rigid perfection, but through resilient, repeating patterns that tolerate variation while maintaining coherence.
B. Built in Versatility.
C. Empirical Vindication.
Case Study (Typography):
The 369 grid resolves a fundamental tension in typeface design: how to balance individual letterforms with systemic coherence. Micro Level Precision: Strokes, counters, and terminals align to 369 ratios (e.g., a letter "o" constructed from 3 stacked squares). Negative space and kerning emerge organically from the grid, eliminating arbitrary tweaks. Macro Level Harmony: When every glyph adheres to the same proportional logic (e.g., 9 unit x height), the font gains rhythmic consistency without sterile uniformity. The system even accommodates optical corrections (e.g., overshoots on rounded letters) while preserving mathematical integrity.
Case Study (Ceramics):
Modular cubes (e.g., 6.67 cm → 2.22 cm after division) accommodate material shrinkage naturally, whereas φ-based dimensions fracture under real world conditions.
The Esoteric Philosophy:
Good Enough Aesthetics
The 369 system aligns with anti perfectionist design principles: Human Scale: Rejects the "divine" pretensions of φ in favor of measurable, buildable ratios. Evolutionary Harmony: Like Vitruvius whole number ratios, it prioritizes functionality over theoretical purity. Controlled Chaos: Allows intentional asymmetry (e.g., 1:2:3 breaks) within a structured system.
Conclusion:
Why 369 Constitutes Importance
The golden ratio belongs in museums; 369 belongs in the hands of creators. It is a system for those who seek grace not in abstract ideals, but in the tactile reality of materials, tools, and iterative experiment-ation. As design increasingly embraces modularity, the 369 framework offers a scalable, forgiving, and profoundly human path to harmony.
Veils of Desolation: Melancholy´s Role in Mapping Semiotic Identity
Stockholm, November 2025
In art, melancholy allows for a sincere expression of the human condition. The sorrow it conveys is rarely overwhelming; instead, it is softened by an awareness of beauty. This duality creates an emotional depth that feels real, avoiding the artificiality of pure optimism or the weight of unrelenting despair. For instance, Samuel Barber’s Adagio for Strings is not simply mournful; it is achingly beautiful, capturing the listener with its nuanced expression of loss and transcendence.
of Tonal Variance
In music, this duality often manifests through harmonic progressions that move between tension and resolution, or through melodies that rise even as they seem to mourn. In visual arts, the balance can be seen in the use of color and composition: Edvard Munch’s Melancholy places the figure of a sorrowful man against a serene, almost dreamlike coastal landscape. The viewer is drawn into a tension between the internal turmoil of the subject and the external beauty of his surroundings, reflecting the bittersweet complexity of the human experience.
Emotional Invariant
Visual arts achieve a similar effect through composition and tone. A painting might juxtapose vibrant colors with somber imagery, or use light and shadow to suggest both presence and absence. This interplay of elements creates a dynamic that draws the viewer into the work, compelling them to engage emotionally and intellectually.
Interdisciplinära modeller för multisensorisk konstnärlig praktik
Stockholm, October 2024
Denna text undersöker hur skilda konstnärliga praktiker med fokus på ljudkonst, bildkonst och keramisk brukskonst organiserar och förmedlar information genom olika sensoriska modaliteter. Utgångspunkten är att konstnärliga medier kan analyseras utifrån sina primära perceptuella orienteringar och de relationer som uppstår mellan flera sinneskanaler. Syftet är att etablera ett övergripande ramverk för att förstå hur auditiva, visuella och haptiska egenskaper kan samverka inom en konstnärlig praktik. Ljudkonst, bildkonst och keramisk brukskonst behandlas här som exempel på skilda modeller för sensorisk organisering, perception och materiell interaktion.